At the end of the 19th century, New York City had expanded                            up to 42nd street and the area was becoming the center                            of the city's social scene. In 1904, the New York Times                            built the Times Tower on 43rd street just off Broadway                            to replace the premises in Downtown.The square facing                            the building was called                            the Long acre square, but was soon renamed Times Square.                            The name is now used for the area between 40th and 53rd                            street and 6th and 9th avenue.
The inauguration of the New York Times' new headquarters at 1 Times Square was                            celebrated with a fireworks display, starting a New                            Year's eve tradition which still continues today. The                            first famous ball-lowering from the 1 Times Square's                            rooftop pole was held on New Year's Eve 1907.












 At                            the start of the first World War, Times square was the                            center of the Theater district and attracted a large                            number of visitors. This made the square an ideal place                            for billboards. In 1917 the first large electric display                            billboard was installed. 11 Years later, the first running                            electric sign was let for the first time, to announce                            Herbert Hoover's victory in the Presidential elections.
At                            the start of the first World War, Times square was the                            center of the Theater district and attracted a large                            number of visitors. This made the square an ideal place                            for billboards. In 1917 the first large electric display                            billboard was installed. 11 Years later, the first running                            electric sign was let for the first time, to announce                            Herbert Hoover's victory in the Presidential elections.In                            the thirties, the Great Depression led to a sharp decline                            in theater attendance. Many businesses had to close                            down, and they were quickly replaced by strip teases                            and and peep shows. The area continued to attract visitors                            though and after the second World War, the Theater district                            was booming again. At the end of the sixties, the area                            started to go downhill and by the mid-seventies, tourists                            avoided Times square, which had become a seedy, crime-ridden                            and drug-infested place.
In                            the 1980's redevelopment proposals were submitted, with                            little result. This changed a decade later, when the                            Walt Disney Company opened a Disney store on Times Square.                            This attracted more family-friendly businesses to the                            area, leading to a so-called 'Disneyfication'. The area                            is - like most of New York City - a lot safer now than                            in the early nineties and is once again a magnet for                            tourists and a center of New York's social scene.
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